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<channel>
	<title>gustavosousacom</title>
	<link>https://gustavosousa.com</link>
	<description>gustavosousacom</description>
	<pubDate>Tue, 07 Mar 2023 23:40:37 +0000</pubDate>
	<generator>https://gustavosousa.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Airbnb</title>
				
		<link>https://gustavosousa.com/Airbnb</link>

		<pubDate>Wed, 08 Feb 2023 20:18:10 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/Airbnb</guid>

		<description>
	
AIRBNB HOLIDAY GIFT CARDS

Gift cards have a reputation for being uninspired gifts, exchanged for unneeded sweaters or chain-restaurant grub. Airbnb gift cards are different—they’re a portal to amazing places, a ticket to new memories, 
a doorway to magic. 


 

We wanted these spots to capture that sense of wonder, so we partnered with Nexus Studios on stop-motion films. Every element of every scene is handmade and shot practically (and painstakingly)—check out the behind-the-scenes film to get a feel for the process. 


	






	MADE POSSIBLE BY HOSTS

The idea was to showcase Airbnb's inventory in a inspiring way that stays true to their brand. By sifting through hundreds of images from their listing archive, we crafted mini collages that tell little visual stories. From a mesmerizing desert landscape composed of homes from around the world, to an hourglass made from charming A-Frame country houses.

	


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	“Hosted by”

The Hosted by campaign highlights off-the-beaten-path destinations in charming French villages, made possible by France’s local Airbnb hosts’. It was brought to life by Charlotte Smith's dreamy watercolor illustrations.&#38;nbsp;
	


&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/ae05353856935e71692c7c715430e45aab68ce16f72685d783d6b7d6a20e8588/62265a6602075c57600dd3ca_HB_7.jpg" data-mid="169219351" border="0"  src="https://freight.cargo.site/w/1000/i/ae05353856935e71692c7c715430e45aab68ce16f72685d783d6b7d6a20e8588/62265a6602075c57600dd3ca_HB_7.jpg" /&#62;&#60;img width="1920" height="1216" width_o="1920" height_o="1216" data-src="https://freight.cargo.site/t/original/i/72c97e84e12dc7baaff829feabf4c24bce48a12e95c3ede3a7e53d46547a326a/622658339d8dc080d827ad1e_HB_6.jpg" data-mid="169219352" border="0"  src="https://freight.cargo.site/w/1000/i/72c97e84e12dc7baaff829feabf4c24bce48a12e95c3ede3a7e53d46547a326a/622658339d8dc080d827ad1e_HB_6.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/3c18ad32a2fb53657f05bc6b3090bc87784ec8ed694ffd22c1419b51d1ec2634/6226583402e6892676f89633_HB_5.jpg" data-mid="169219353" border="0"  src="https://freight.cargo.site/w/1000/i/3c18ad32a2fb53657f05bc6b3090bc87784ec8ed694ffd22c1419b51d1ec2634/6226583402e6892676f89633_HB_5.jpg" /&#62;&#60;img width="1920" height="1280" width_o="1920" height_o="1280" data-src="https://freight.cargo.site/t/original/i/393bea22ee9e1dd3b37b5265ac08f61ee075cf5fd519b0bea5fc3be3a4cbfb0d/622658330aa988a30390abf3_HB_4.jpg" data-mid="169219354" border="0"  src="https://freight.cargo.site/w/1000/i/393bea22ee9e1dd3b37b5265ac08f61ee075cf5fd519b0bea5fc3be3a4cbfb0d/622658330aa988a30390abf3_HB_4.jpg" /&#62;
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	<item>
		<title>Stella Artois</title>
				
		<link>https://gustavosousa.com/Stella-Artois</link>

		<pubDate>Wed, 08 Feb 2023 20:18:11 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/Stella-Artois</guid>

		<description>
	I was the Global ECD for Stella Artois from 2008-2015, a period in which the brand grew to become the 4th most valuable beer brand in the world. During those years, we created a diverse body of work ranging from Film, Digital, Branded Content and Immersive Theatre Experiences, commissioning and working with talent such as photographer Bert Stern, Annie Leibovitz, illustrator Robert McGinnis, Directors Wim Wenders, Wes Anderson and Roman Coppola, Patrick Daughters, Fredrick Bond, Noam Murro, Ringan Ledwidge, Brian Buckley, titles designer Pablo Ferro , Immersive Theatre company Punch Drunk, musicians Marina and the Diamonds and Florence and the Machine.&#38;nbsp;
LE APARTOMATIC (Dir. Wes Anderson)
RESPECT (Dir. Patrick Daughters)SMOOTH ORIGINALSSeries of short trailers reimagining popular films and TV shows as if they were originally neglected&#38;nbsp; French Nouvelle Vague films, ripped off by current studios and directors. &#38;nbsp;

UP THEREInitially a conventional painted billboard for Stella Artois, the project evolved into a 21-day stop-motion animation showcasing the intricate 9-step Pouring Ritual. It further transformed into a 12-minute documentary highlighting the fading tradition of hand-painted advertisements. Sponsored by Stella Artois, the film, named UP THERE, was screened at numerous short film festivals across the nation.


PERFECTIONISTSSeries of short films highlighting uknown Wimbledon stories to celebrate Stella Artois partnership with the famous tennis tournament.RECYCLAGE DELUXEWe created a midcentury TV show (on youtube) to celebrate some of Stella Artois’s sustainability efforts. We wrote, shot and produced the show’s episodes in the same studios, using similar equipment than the popular BW variety shows of that time. Every episode had a musical guest. The following is clip of Florence and the Machine’s participation in the show:
PAPER BOAT (launch of Stella Artois Legere in Canada) /&#38;nbsp;Dir. Bryan Bucley
TRIPLE FILTERED (launch of Stella Artois’ 4% in the UK) / Dir. Fredrik Bond)SYMPHONY (in partnership with Andy Cavatorta)






	


</description>
		
	</item>
		
		
	<item>
		<title>F!VE™</title>
				
		<link>https://gustavosousa.com/F-VE</link>

		<pubDate>Wed, 08 Feb 2023 20:18:12 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/F-VE</guid>

		<description>
	
I’m a Co-Founder of F!VE DRINKS CO™, a canned cocktail company distributed in the USA and Brazil, with some positive reviews written by Vogue, Time Out and New York Times. I created the brand’s name, design identity, packaging, content and brand idea.
F!VE DRINKS CO™ BRAND FILM

14 DAY PACKS

&#60;img width="140" height="140" width_o="140" height_o="140" data-src="https://freight.cargo.site/t/original/i/69b4ee6f1f0d71593f89ff65cdada2954c68787a7cdd2148abfb80995884c1e2/Frame-16.png" data-mid="169452156" border="0"  src="https://freight.cargo.site/w/140/i/69b4ee6f1f0d71593f89ff65cdada2954c68787a7cdd2148abfb80995884c1e2/Frame-16.png" /&#62;
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5” ANIMATIONS

	




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	<item>
		<title>eBay</title>
				
		<link>https://gustavosousa.com/eBay</link>

		<pubDate>Tue, 07 Mar 2023 23:40:37 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/eBay</guid>

		<description>
	











Working in collaboration with eBay's global marketing team based in San Francisco, the goal of this pilot project was to introduce eBay to a younger audience through TikTok and Instagram. By highlighting themes such as sustainability, nostalgia, and entrepreneurship, we aimed to showcase how unique and inclusive eBay can be. We told stories in collaboration with users who were doing interesting things at eBay. First we did an in-depth research to find stories that unknown even to eBay themselves, then we found a way to express them in a way that felt “eBay”. Everything in this idea was sourced from ebay. From the stories themselves, going through hundreds of users and shop owners, to the equipment we used. We bought dozens of second-hand and vintage DV, super 8, digital and 35mm cameras, many rolls for film, audio recorders to shoot the mini documentaries with. After finishing the films, all equipment was later re-sold at eBay. Here are 3 of those mini docs:
	
&#60;img width="825" height="1006" width_o="825" height_o="1006" data-src="https://freight.cargo.site/t/original/i/e8118b5bc40723de4963f07594899b1a17f13bbb9e0d51d3984ae73b526c6010/ezgif-5-ede9968621.gif" data-mid="170908142" border="0"  src="https://freight.cargo.site/w/825/i/e8118b5bc40723de4963f07594899b1a17f13bbb9e0d51d3984ae73b526c6010/ezgif-5-ede9968621.gif" /&#62;







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</description>
		
	</item>
		
		
	<item>
		<title>Fb (Meta) Blockchain Project</title>
				
		<link>https://gustavosousa.com/Fb-Meta-Blockchain-Project</link>

		<pubDate>Wed, 08 Feb 2023 20:18:12 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/Fb-Meta-Blockchain-Project</guid>

		<description>
	I WAS A FREELANCE ECD OF (THEN) FACEBOOK’S BLOCKCHAIN PROJECT: AN ATTEMPT TO CREATE A NEW CRYPTOCURRENCY (LIBRA) AND A DIGITAL WALLET (CALIBRA), LEADING A TEAM OF WRITERS, DESIGNERS AND CREATIVES WORKING WITH ADVERTISING AGENCIES, DESIGN STUDIOS, EXPERIENTIAL AGENCIES AND PRODUCTION COMPANIES TO GIVE THE PROJECT A TONE OF VOICE AND VISUAL IDENTITY. IT WAS A CRASH COURSE IN THE WORLD OF BLOCKCHAIN, CRYPTO, NFT’S AND FINTECH.


	

</description>
		
	</item>
		
		
	<item>
		<title>What if tweets could tweet?</title>
				
		<link>https://gustavosousa.com/What-if-tweets-could-tweet</link>

		<pubDate>Wed, 08 Feb 2023 22:30:28 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/What-if-tweets-could-tweet</guid>

		<description>
	This is an ongoing project to turn any tweet into bird tweets. We created a code to convert letters in to musical notes on a simple web app.

*letters A to G became their equivalent musical notes and everything else was turned into rest notes. Upper case letters are higher octaves and lower case, are lower octaves.


&#60;img width="916" height="1156" width_o="916" height_o="1156" data-src="https://freight.cargo.site/t/original/i/a5e28c36462490baca51b3ca96330591665448d9e0898962c3cf99fbccd70840/Screen-Shot-2023-02-12-at-5.52.26-PM.png" data-mid="168145723" border="0" data-scale="40" src="https://freight.cargo.site/w/916/i/a5e28c36462490baca51b3ca96330591665448d9e0898962c3cf99fbccd70840/Screen-Shot-2023-02-12-at-5.52.26-PM.png" /&#62;




	





</description>
		
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	<item>
		<title>IN THE MOMENT</title>
				
		<link>https://gustavosousa.com/IN-THE-MOMENT</link>

		<pubDate>Tue, 14 Feb 2023 21:44:01 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/IN-THE-MOMENT</guid>

		<description>
	IN THE MOMENT WAS MY LATEST SOLO SHOW IN NEW YORK FROM JAN 28-FEB 6 2023 FEATURING 29 PAINTINGS OF PEOPLE LOOKING AT PAINTINGS. I ALSO DESIGNED THE PROMOTIONAL MATERIALS, CATALOGUE, FLYERS, INVITATIONS POSTERS VIDEOS ETC.
	




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	<item>
		<title>olympic rings</title>
				
		<link>https://gustavosousa.com/olympic-rings</link>

		<pubDate>Fri, 10 Feb 2023 23:58:45 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/olympic-rings</guid>

		<description>
	DURING THE 2012 LONDON OLYMPICS, I TURNED THE OLYMPIC RINGS LOGO INTO AN INFOGRAPHIC TO SHOW THE WORLD’S INEQUALITIES.

&#60;img width="1366" height="874" width_o="1366" height_o="874" data-src="https://freight.cargo.site/t/original/i/ec17b6798a85a491c464799cf3fe5b1cdad5f0596be55663b8157703b3529f07/Screen-Shot-2023-02-12-at-6.01.09-PM.png" data-mid="168146293" border="0"  src="https://freight.cargo.site/w/1000/i/ec17b6798a85a491c464799cf3fe5b1cdad5f0596be55663b8157703b3529f07/Screen-Shot-2023-02-12-at-6.01.09-PM.png" /&#62;&#60;img width="968" height="1462" width_o="968" height_o="1462" data-src="https://freight.cargo.site/t/original/i/581bd53d33ae4591d8dcca25b4020176d89b9f8379b5ea32ea2fe84e96dc9dd8/Screen-Shot-2023-02-12-at-5.54.50-PM.png" data-mid="168146299" border="0"  src="https://freight.cargo.site/w/968/i/581bd53d33ae4591d8dcca25b4020176d89b9f8379b5ea32ea2fe84e96dc9dd8/Screen-Shot-2023-02-12-at-5.54.50-PM.png" /&#62;&#60;img width="2426" height="1464" width_o="2426" height_o="1464" data-src="https://freight.cargo.site/t/original/i/3e41c5ae5887e5fa56cc86904c4f4d42d5cd31a5fae1c7c7d1a605ef484c16ed/Screen-Shot-2023-02-11-at-12.16.09-PM.png" data-mid="168045031" border="0"  src="https://freight.cargo.site/w/1000/i/3e41c5ae5887e5fa56cc86904c4f4d42d5cd31a5fae1c7c7d1a605ef484c16ed/Screen-Shot-2023-02-11-at-12.16.09-PM.png" /&#62;&#60;img width="2734" height="1468" width_o="2734" height_o="1468" data-src="https://freight.cargo.site/t/original/i/8a57b4d84f4c57e3db5cda9d40cc4c804e0636be8b4511dcbcf0d728da3bb77d/Screen-Shot-2023-02-11-at-11.26.28-AM.png" data-mid="168045028" border="0"  src="https://freight.cargo.site/w/1000/i/8a57b4d84f4c57e3db5cda9d40cc4c804e0636be8b4511dcbcf0d728da3bb77d/Screen-Shot-2023-02-11-at-11.26.28-AM.png" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>Homepage</title>
				
		<link>https://gustavosousa.com/Homepage</link>

		<pubDate>Wed, 08 Feb 2023 20:18:13 +0000</pubDate>

		<dc:creator>gustavosousacom</dc:creator>

		<guid isPermaLink="true">https://gustavosousa.com/Homepage</guid>

		<description></description>
		
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