I WAS A FREELANCE ECD OF (THEN) FACEBOOK’S BLOCKCHAIN PROJECT: AN ATTEMPT TO CREATE A NEW CRYPTOCURRENCY (LIBRA) AND A DIGITAL WALLET (CALIBRA), LEADING A TEAM OF WRITERS, DESIGNERS AND CREATIVES WORKING WITH ADVERTISING AGENCIES, DESIGN STUDIOS, EXPERIENTIAL AGENCIES AND PRODUCTION COMPANIES TO GIVE THE PROJECT A TONE OF VOICE AND VISUAL IDENTITY. IT WAS A CRASH COURSE IN THE WORLD OF BLOCKCHAIN, CRYPTO, NFT’S AND FINTECH.